Early 2004, Meyer opened a kiosk-style burger stall in Madison Square Park, a massive departure from his fine-dining background. Then there are examples where introducing a bargain concept to the consumers have worked, most notable example being Danny Meyer of uber high-end restaurants Eleven Madison Park and Grammercy Tavern. Starbucks quite successfully classed up their brand with the Starbucks Reserve program, with six impressively glitzy Starbucks Reserve Roasteries worldwide, combining a theme park experience around a high-end coffee ethos. While the venue tries to distance itself from its corporate background, the newish French resto Les Élites proudly sports the “By Pizza Hut” tagline on the venue signage.į&B company spinoffs aren’t a new concept, you hear more of the hits than the misses for obvious reasons. Headquartered in Shanghai, Yum’s first foray into upscale dining was in 2015, in the form of Atto Primo on 5 on the Bund. What It Is: Baisheng group, otherly known as Yum China Holdings, is the conglomerate responsible for the food brands KFC, Taco Bell, and Pizza Hut in the Chinese market.

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